MARKETING & BRAND ACTIVATION SERVICES – akasscommunications.com

Strategies That Connect. Activations That Convert.

We create marketing experiences that cut through the noise and drive real results for your brand.

Building Brands Through Meaningful Engagement

Marketing today is about creating connections, not just impressions. We design campaigns and activations that reach your audience where they are, engage them in memorable ways, and inspire them to take action. From large-scale brand launches to targeted street-level activations, we combine creative thinking with smart execution to deliver measurable impact.

ATL (Above The Line) Campaigns

Building Brand Awareness at Scale

Reach mass audiences and create lasting brand presence through strategic above-the-line campaigns. We design and execute high-impact initiatives that put your brand in the spotlight and drive broad market awareness.

We Deliver:

Brand Launch Campaigns – Comprehensive go-to-market strategies

Product Launch Events – Strategic unveilings that generate buzz

Press Conferences & Media Events – Professional media engagement

Celebrity Endorsement Events – High-profile brand associations

Sponsored Concerts & Music Festivals – Entertainment marketing partnerships

Sponsored Sports Events & Tournaments – Athletic event sponsorships

Television & Radio Campaign Launches – Broadcast media integration

Large-Scale Brand Awareness Campaigns – Multi-channel visibility drives

Billboard & Outdoor Advertising Launches – Out-of-home media coordination

Digital Campaign Launch Events – Online campaign activations

Award Show Sponsorships – Premium brand placement opportunities

Our ATL campaigns combine traditional media strength with modern engagement tactics, creating integrated approaches that maximize reach and build brand equity across multiple touchpoints.

BTL (Below The Line) Activation

Direct Engagement That Drives Action

Connect directly with your target audience through experiential marketing and on-ground activations. We create immersive brand experiences that turn prospects into customers and customers into advocates.

Direct Marketing & Promotions

Product Sampling & Demonstrations – Hands-on consumer trials

In-Store Promotions & Activations – Point-of-sale engagement

Mall Activations – High-footfall retail experiences

Kiosk Promotions – Targeted location-based marketing

Door-to-Door Campaigns – Direct household engagement

Store Openings – Grand opening events and launch activations

Experiential & Brand Activation

Brand Activation Events – Interactive brand experiences

Pop-up Stores & Experiences – Temporary retail and showcase spaces

Road Shows & Van Campaigns – Mobile brand tours

College & Campus Activations – Youth audience engagement

Society & Residential Activations – Community-based marketing

Flash Mobs & Guerrilla Marketing – Unexpected brand moments

Interactive Brand Experiences – Immersive consumer engagement

VR/AR Experiences – Technology-driven brand interactions

Influencer Events – Creator collaboration and content generation

Promotional Events

Contest & Competition Events – Engagement-driving promotions

Lucky Draws & Giveaways – Incentive-based participation

Loyalty Program Events – Customer retention activations

Festive & Seasonal Promotions – Holiday-themed campaigns

Sales Promotion Events – Conversion-focused initiatives

Trade & Channel Marketing

Strengthening Business Partnerships

Build and maintain strong relationships with your distribution network through targeted B2B marketing initiatives. We create events and programs that align your channel partners with your business objectives.

Our B2B Marketing Solutions:

Trade Shows & Exhibitions – Industry presence and lead generation

Dealer Meets & Conferences – Partner alignment and training

Distributor Events – Network strengthening initiatives

B2B Networking Events – Business development opportunities

Channel Partner Meets – Relationship building programs

Product Training Events – Partner education and enablement

We understand channel dynamics and create professional environments that facilitate business growth, strengthen partnerships, and drive sales through your distribution network.

Audit & Compliance Services

Ensuring Quality and Gathering Intelligence

Maintain brand standards, measure performance, and gather market insights through professional audit and research services. We provide the data and insights you need to make informed decisions.

Data Collection & Intelligence

Lead Generation & Database Building – Prospect identification

Consumer Profiling Events – Target audience analysis

Market Intelligence Gathering – Competitive landscape mapping

Footfall Analysis – Traffic pattern measurement

Competitor Activity Tracking – Market monitoring

Quality & Standards Audits

Vendor Compliance Audits – Supplier verification

Event Quality Audits – Performance evaluation

Safety & Security Audits – Risk assessment

Staff Performance Audits – Team effectiveness measurement

Post-Event Evaluation & Reporting – Campaign analysis

Mystery Shopping & Retail Audits

Mystery Shopping Programs – Customer experience evaluation

Retail Audit Services – Store compliance verification

Customer Experience Audits – Service quality assessment

Service Quality Audits – Performance benchmarking

Competitor Store Audits – Market intelligence gathering

Brand Compliance Checks – Standard enforcement

Merchandising Audits – Display and inventory checks

Display & POS Compliance Audits – Visual merchandising verification

Market Research & Consumer Insights

Consumer Feedback Collection – Voice of customer programs

Survey & Polling Events – Opinion and preference research

Focus Group Discussions – Qualitative insights gathering

Product Testing Events – Consumer trial and feedback

Market Research Interviews – In-depth consumer studies

Ethnographic Research – Behavioral observation studies

Exit Surveys & Intercept Interviews – Real-time feedback collection

Why Choose Our Marketing Services

Results-Focused Approach

We measure success by outcomes, not just activities. Every campaign is designed with clear objectives and measurable KPIs

Creative Execution

We bring fresh thinking to every project, creating campaigns that stand out and resonate with your target audience

End-to-End Management

From strategy to execution to reporting, we handle every aspect of your marketing initiatives with professional expertise

Market Knowledge

Our experience across industries and markets means we understand what works and how to adapt strategies for maximum impact

Ready to make an impact?

Whether you’re launching a new product, building brand awareness, or engaging your channel partners, we have the expertise to help you succeed.

Email

hello@akasscommunications.com

Sales

+91 9019092072

Business Inquiries

+91 7982177357